As the aim of tourism and leisure sites is to attract visitors, they can become major generators of traffic within an area. A visitor Travel Plan has a different emphasis than one designed for employees. Although staff will be included in the Travel Plan, the main aim will be to actively encourage visitors to travel to your site by the more sustainable modes of public transport, cycling, walking and car share. An effective plan will help to reduce the amount of car travel generated by visits to your site. In turn, this will decrease congestion and pollution, as well as improving accessibility and help towards addressing social exclusion. Please consult the Leisure and Tourism section of our Travel Plan Pack for more detailed information.
One of the priority areas of the second Local Transport Plan for Merseyside is to capitalize on the growth in tourism resulting from Liverpool‘s success as 2008's European Capital of Culture. 2009 marks the Year of the Environment and the Local Transport Plan partnership is seeking to build on this success by encouraging tourism providers to ‘think green' and develop travel plans to ensure the benefits of increased tourist trade are not offset by the negative effects of traffic congestion and increased air pollution. Travel panning that encourages the use of sustainable modes of transport also supports national objectives to improve access to countryside leisure and exercise opportunities, and to increase participation in culture and sport.
The Sustainable Leisure Travel Network set up by Natural England and the University of Central Lancashire has established VisTrav, a website that brings together what is known about making leisure travel more sustainable and will improve the quality of the experience offered to people arriving in tourist areas without a car.
05.02.2012
Part of the Cycle Aigburth project, a Sunday ride designed to increase your confidence.
09.01.2012
A new landing stage for the Mersey Ferries has opened to passengers at Liverpool's Pier Head.