Annual Marketing Plan 2008

Marketing is a vital part of your organisation's travel plan initiatives.

TravelWise Merseyside is developing an annual marketing plan to help you promote your travel plan. In addition to providing a guide to help you promote each transport mode, free resources will be available to Wise Moves members.

Within the annual marketing plan, car share promotion has been allocated to January-February and June-July. Health, including walking and cycling, will be promoted during April-August, followed by public transport for September-November.

This means that a public campaign will be going on during these times and other organisations across Merseyside will be promoting the same transport mode as part of their travel plan as well. You can choose a day, a week or longer within these suggested months to promote each mode.

Wise Moves members will receive an email two months before each promotion begins, including a request to order resources for their organisation.

Car share promotion begins January 2008 - download your guide below now!

If you have any queries please don't hesitate to get in touch or speak to your TravelWise officer.